WHAT ARE EXPLAINER VIDEOS?

Explainer videos are one of the most popular ways to highlight your business’ products or services to prospective customers. Not only are explainer videos compelling but they are highly effective in informing people about your product or service. Usually, businesses feature explainer videos on their website or use it to advertise their product or service on social media platforms like Facebook, Instagram, and YouTube.

Why Are Explainer Videos So Effective?

Now that you know what explainer videos are, you must be wondering how do they work? Are they even effective? The answer is yes explainers’ videos are highly effective. This is because explainer videos are creative and interesting. Furthermore, their informative feature makes them draw viewers’ attention. These kinds of videos consist of visuals and audios which increase the rate of interest of a video. These videos offer a combination of texts, audio, and visuals along with a concept that is not skeptical and is easy to understand. 

Explainer videos are an emotional experience. These kinds of videos help your firm to communicate with the audience and create an emotional connection. Explainer videos consist of certain elements that make it way too easier to build a connection you are your target audience in several ways.

• Voice Over:
  Words can be tricky because they can be read in various way and sometimes be taken into some other context resulting in misunderstandings and creating a barrier between your firm and the target audience. Hence, it is essential for your videos to have voiceovers so that the right message reaches your target audience in the in the right tone and develops a deeper connection. Left to just words on the screen, the viewer may read them with an undesired internal tone.

• Music:
  Music helps in creating a mood which influences human behavior. Adding music to your explainer videos can help your grab more attention of the audience and make your video way more interesting and creative.

• Visuals:
  Voice over and music are essential elements which make an explainer video effective, but visuals are the missing puzzle pieces of the whole concept. Visuals speak louder than words and draw the attention of your clients easily.
  

What Do Explainer Videos Look Like?

Explainer videos have no rules, but their execution depends completely on its purpose. Furthermore, the audience you want to target and your budget play an important role in the execution.

• Live Action: 
  Featuring real people and real-life demonstrations can increase the effectiveness of Explainer videos. People find it easier to relate with when they see someone who looks like them. Explainer videos allow people to feel a connection with the character features and familiarity with lifestyle.
  
• Animated: 
  Animation gives you the chance to create whatever you want and however you want. There is no question of impossibility. Furthermore, you do not need a shooting schedule, models or a whole set up. Instead with animation you can have a more controlled production and create animations which would be relevant and relatable to your audience.
  
• Mixed: 
  Mixed videos are a combination of live action and motion graphics.
  
• Screen capture: 
  If you want to include digital and tech demonstration in your explainer videos then Screen capture is what is going to help you out.
  

Tips To Make Good Explainer Video:

Explainer videos can give you the desired results if only they are well planned with the right features.  They should include exactly what the audience wants to hear and see but in a simpler way.

• A Crystal-Clear Script.

The idea of creating explainer videos is to inform your audience about your products and services in a detailed way. You need to ensure that your script is in a simple form and you explain your whole idea to your customers in an effective way. Hence, your script should be crystal clear to avoid misunderstandings and confusion. Incase you are not an expert in the script writing area do not worry. You can take video marketing services from an explainer video production company or a corporate video production company. As they will have more knowledge and idea in the particular field. They can cover up the whole video marketing process from script writing to graphics. All you have to do is find a professional explainer video production company who has been in the business for years.

• The Shorter the Better.

Nobody wants to watch a super long video of a product or service. Let us face the reality we humans get bored of things easily and grabbing the attention of human beings is not easy, especially with an average attention span of 8 seconds way lesser than a goldfish. So, all you got is those 8 seconds to draw the viewer’s attention towards your business. Therefore, explainers’ videos must be less than 3 minutes. If you are wondering that will 3 minutes be enough to explain your concept, then you need not worry because a minute of video is worth 1.8 Million words. One video with strong and impactful video marketing has the power to convey the same amount of information as 900 blog posts of 2000 words each approximately. Hence, you need the right planning and video marketing strategy to create content that can catch the viewer’s attention within seconds without making the video lengthy and boring. If you are new to this, we recommend you to take video marketing services from a renowned Explainer video production company or a corporate video production company. A professional Explainer video production company will provide you with quality video marketing services and strategies which will meet up your expectations.

• Put Benefits Over Features.

If you talk about the benefit of your product or service, it can be effective. We are not nullifying the fact that talking about features is not good for your brand. It is cool to inform the viewers about the features your products or services possess but they are focusing more on how your products or services can benefit them is going to be highly beneficial for you.

For example, The video marketing company which provides Apple with video marketing services utilises the video marketing benefits completely. Apple uses the video marketing tactic for the iPhone 12 by informing people how its high-quality camera can help its customers take clear selfies and its sharp video feature can even shoot movies. They focus more on how the customer is going to be benefitted from the product rather than talking about what features the camera possesses.

• Graphics and Call people/Trigger their Action. 

The explainer videos must consist of graphics, which reflect daily things your customers encounter in their professional life. The video marketing strategy needs to be appropriate and interesting, resulting in increased engagement and drawing attention. With the assistance of a professional video marketing company you can utilize the video marketing benefits completely. The Video marketing company will have video marketing services and exceptional video marketing strategy which will help your firm produce quality explainer videos. Furthermore, the ideal explainer videos have an explicit call to action when the video ends. This could be either moving to another webpage of your website or purchasing one of your products. People tend to be inspired by their emotions. Hence it is important to remind them of their problems before providing them with a solution.